Cytaclar launch campaign
Every activity,
counted back from Dec 3
Eight workstreams, with an owner and a due date for each activity. Teal dates fall on launch week. Drafts only: Cytaclar approves everything before it goes out.
Activities
40
Across eight workstreams
Launch
Dec 3
Ribbon cutting, 4:00 to 6:00 PM
Print deadline
Nov 20
Signage, badges, leave-behind
Sign-offs due
Nov 4
Value proposition and wording
Foundation and sign-offs
Settle the words before anything is designed.
Sign off the top value proposition and positioning line
Cytaclar + Sasha
Confirm origin year, "white-glove" wording, and scope of regulatory guidance
Cytaclar
Final logo files, light and dark, with brand colors
Designer
Launch messaging sheet: why the name changed, what stays the same
Writer
Client FAQ: what is changing and what is not
Writer
Website
Lead with the value proposition: "Your definitive study, designed once."
Update homepage hero and "why Cytaclar" with the approved value proposition
Designer + Writer
Launch banner for the homepage
Designer
Animal-derived materials page
Writer
Page titles and meta descriptions with exact target keywords
Writer
Name change notice and redirect plan (confirm domain)
Developer
Publish at 4:30 PM and check every page
Sasha
Email and press
Say it directly, from a named scientist.
Save-the-date email
Writer
Invitation email from a named scientist
Writer
Press release and photo captions
Writer
Reminder emails (two)
Writer
Client announcement email, sent on launch day
Writer
Thank-you email and follow-up notes
Writer
Measure
Tie it to lead quality, not likes.
Set targets: RSVPs, attendance, follow-up meetings, qualified leads
Sasha + Cytaclar
Launch report: engagement, site visits, meetings booked
Paid media
Event kit
Everything guests see at the lab.
Save-the-date card (digital)
Designer
Invitation and RSVP page
Designer + Writer
Signage: ribbon backdrop, welcome sign, banner
Designer
Name badges and table signs
Designer
Welcome slide and speaker notes
Writer
Photographer and shot list
Sasha
Run of show and day-of checklist
Sasha
LinkedIn (primary channel)
Drafts only. Cytaclar approves every post.
Teaser post: a new name is coming
Writer
Company page banner and team profile kit
Designer
Carousel: what stays, what changes
Designer
Team reshare pack: suggested posts and graphics
Writer
Announcement post and graphic
Writer + Designer
Event recap post with photos
Writer
Scientist spotlight series, three posts
Writer
Print and partners
The leave-behinds people keep.
One-page leave-behind
Designer
Email signature kit
Designer
Partner and vendor notice
Writer
Updated slide, quote, and report templates
Designer
Video and paid
Optional pieces that extend the reach.
15-second logo reveal
Designer
Promoted LinkedIn post to prospects, Dec 3 to 17 (budget to approve)
Paid media
"Meet the scientists" short video (optional)
Designer